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Enquirer Consulting Group / Prepared for Takealot
August 2026

We build the outbound unit,
run it, then hand it over.

It goes with Monday's note, and nothing on these pages needs a decision. It is a read on the company side of a marketplace, the half that media was never built to reach.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Shoppers are an audience. Brands are not.

01
A marketplace at scale solves shopper demand with performance media, app and brand. That machinery is excellent, and it cannot reach a company, because a company is not an audience.
02
In this category the revenue that is not shopper facing sits with counterparties: the manufacturers, importers and distributors who could list, the brand teams who buy placement on the platform, the companies that buy in volume rather than one basket at a time, and the logistics partners who carry it.
03
In a market the size of South Africa that layer is countable. Thousands, not millions. Small enough to cover completely and specific enough that a generic campaign is worthless against it.
04
No brand moves its catalog onto a platform, and no procurement lead moves company buying onto an account, because of an ad. It happens after a conversation with a named person who was reached on purpose.
05
Reaching them is not a campaign. It is a unit: a list, a voice, an operator, and a record of who has been spoken to and what they said.
Prepared for Takealot
Where this goes

The half a marketplace rarely builds

Today
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In this category consumer acquisition runs on paid media, app performance and brand. It is measured daily and optimized hard.
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Seller and brand recruitment tends to run on inbound, on category managers working their own contacts, and on whoever is already visible enough to find.
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At most marketplaces there is no maintained list of the manufacturers, importers and distributors in a category, and no record of who has already been approached.
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Coverage of the supply side then tends to be a feeling rather than a number.
In the first weeks and months
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A named account list per category, built from public sources and kept current.
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A message written for one real person at a time, across email and professional networks.
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An operator inside your business trained to run it after we leave.
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A dashboard that answers how much of the list has been reached and what came back.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Takealot

Three things, built once and handed over

The named account layer

Every manufacturer, importer, distributor and brand owner in the categories you pick, plus the procurement leads inside the companies that buy in volume, identified by company and by person. Yours at the end.

The outreach engine

Research led messages written for one person at a time and reviewed by humans, running on infrastructure we stand up and warm ourselves, so your own domains and your brand stay clean.

The operator and the record

A trained operator running it day to day, and reporting that shows coverage of the list rather than activity. This is the part that survives the handover.

One point of contact. You never manage a stack of tools or a bench of freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list of manufacturers, distributors, brand owners and business buyers by company and by person, category by category, and keep it current.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a marketplace

You already own demand. This is the other half.

01

Different buyer, different channel

A shopper arrives through media. A brand owner or a procurement lead arrives because somebody reached them by name. Two machines, and usually only one of them exists.

02

Built per category, then repointed

Start with the categories where supply is thinnest, then point the same unit at the next one, rather than standing up a new team per category.

03

You own it at the end

Four months in market, then the playbook, the tooling, the reporting and the operator are yours. Nobody sits in the middle of your pipeline forever.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Takealot.